Details
Turkish Delight might be the great divider, but in a Cadbury Favourites you'll always find common ground.
Delicious Common Ground Print campaign — Cadbury Favourites
We're all different. Especially when it comes to chocolate. The brief was to show that in a box of Favourites, there's something for everyone — no one gets left out.
Three print executions. Each one built around a different pairing of people with nothing in common — except the one chocolate they both reach for. The campaign idea: whatever divides us, Favourites finds the overlap.
AWARD SCHOOL
Spec Work
Year
2023
BRIEF
PR Campaign
Super Dury Commentary
"The response to show a dystopian future of our waters in a relatable context is definitely PR-able."
Adrian Yeap, ECD, Publicis Singapore