Details
A surf competition nobody wants to win. The future of the ocean and surfing.
Future Waves Pro — Greenpeace, end plastic pollution
Three corporations produce most of the plastic pollution ending up in Australia's wild places. The brief was to make people act.
No one interacts with the ocean more than surfers — they see the damage every day. So what if we invited the world's best surfers to compete in a new event at Melbourne's URBNSURF wave pool. What they don't know, it's been filled with 36,000kg (one day's worth) of single-use plastic. Streamed live for the world to see, the headline writes itself.
AWARD SCHOOL
Spec Work
Year
2023
BRIEF
PR Campaign
Super Dury Commentary
"The response to show a dystopian future of our waters in a relatable context is definitely PR-able."
Adrian Yeap, ECD, Publicis Singapore