THE BRIEF | Curijo is a produly 100% Aboriginal and female-owned business grounded in connection, equity, and cultural integrity. They came to me to help evolve their brand identity—something that could walk confidently in government and community spaces, while staying true to their values. The brief was to reflect complexity, strength, and cultural continuity, without cliché.

THE CHALLENGE | Curijo isn’t just a consulting agency—it’s a changemaker. The challenge was balancing professionalism with cultural expression, and designing an identity that represents growth, inclusion, and intergenerational knowledge. The visual system needed to be flexible across digital, print, and event spaces.

VISUAL DIRECTION | The new logo reflects a meeting place formed by pebbles—symbolic of people coming together, learning, and shifting systems. The circle is unbroken, yet layered. A palette of deep water blues, earthy ochres, and warm neutrals reflects Curijo’s grounded yet evolving nature. The type system is clean but bold, letting the story lead.