The South Coast Championships isn’t just about competition — it’s about community, culture, and showing up strong. I worked with Athletic Culture to create a poster and social content that captured the energy of the 2025 weightlifting event.

This design leans into bold, high-impact visuals: gritty textures, oversized typography, and a monochrome palette that hits hard and holds attention. Whether it was a scroll-stopping carousel or the promo poster pinned to the gym wall, every piece worked to unify lifters, coaches, and spectators in a shared moment of strength.

Visuals made to move weight — and people