THE PROBLEM | We Are Warriors (WAW) hosts Blak Powerhouse on Jan 26, one-day celebration of Blak Power and joy. It’s bold, and frenetic, but people don’t always ‘join the WAW’. We Are Warriors needed a way to deepen engagement with Gen Z, building a loyal, passionate following around their movement, not just their message.

THE BRIEF | Create an immersive experience that makes Gen Z feel like part of the team — not just spectators, but insiders. The activation needed to embody the spirit of We Are Warriors and drive sign-ups to their community platform, fostering deeper connection and long-term commitment.

THE SOLUTION | We created The Locker Room — an exclusive, behind-the-scenes experience designed like the inner sanctum of a sports team. Through content, merch drops, and access to the Warriors themselves, we invited Gen Z to "join the club" and be part of something bigger. The Locker Room became the symbol of belonging: a space that blurred the lines between fan and family.