Women who've carved their own space deserve a brand that looks like they belong there.

Badass Bitches in Brand didn't exist yet. It was a conviction that women shaping brand and creativity deserved a genuine platform, not another soft-serif, pastel-toned podcast identity that looked like everything else in the category. I came on in the earliest stages as the first creative to work on it. The brief was clear about what the brand shouldn't be. My job was figuring out what it should. The visual direction I developed leaned into high contrast, editorial confidence, boldness, consideration, and a deliberately unapologetic tone. The kind of brand that occupies a room with complete ease. Not because it's loud. Because it's certain. That energy shaped the direction of my photography, which I solidified during an intensive creative week at Houston Group, laying the foundation for the brand to grow from. I handed that foundation to the team at Houston Group to keep exploring and evolving, and I'm now co-producing the podcast alongside founder Stacey Saunders.