Reframing energy policy as a question of national fairness.

Gas pricing isn't an easy sell. It's technical, political, and easy to dismiss as someone else's problem. The challenge for Manufacturing Australia was making the public and policymakers understand that unfair domestic gas prices weren't an abstract economic issue. They were a threat to Australian jobs, supply chains, and industrial independence. Rethink Everything reframed the issue as a question of national fairness. I came on board as Junior Art Director during the campaign rollout, taking that strategic idea and translating it across OOH executions, digital assets, and production mockups. Working on advocacy and public interest campaigns sits close to why I do this work. When design is in service of something that affects real people, their jobs, their cost of living, their community, the stakes feel right. The campaign contributed to a significant Federal policy shift. After years of resistance, the Government announced a domestic gas reservation scheme, a direct outcome of changing the national conversation around energy fairness.