A resource built by mob deserved a brand that felt like it was built for mob.

Know Your Rights (KYR) is a resource built by mob in NSW to help Aboriginal and Torres Strait Islander families stand strong in their rights, particularly when it comes to keeping kids safe and with family. The brief was to build a brand identity that felt empowering and grounded, without ever feeling intimidating or out of reach. The challenge was holding two things at once: professionalism and warmth. KYR needs to operate within complex legal and institutional systems, but the people it serves should never feel like they're reading a government document. The brand had to cut through that tension and land somewhere honest. The visual direction draws from the familiar act of signing on the dotted line, a symbol of clarity, confidence, and taking ownership. The logo pairs a clean, modern sans-serif with a handwritten element that sits along a simple line, reflecting the balance between the institutional and the personal. The handwritten detail places the individual at the centre of the mark, because KYR isn't about the system. It's about the people navigating it. The colour palette draws from earthy, natural tones that reflect Country and community. The illustration style uses organic lines and hand-drawn forms to add warmth and cultural resonance. The whole system is built to feel safe, grounded, and genuinely accessible, not as a design principle, but as a reflection of what KYR actually stands for.