SOCIAL CAMPAIGN CONCEPT*
CLIENT | ROLLIN’
PRODUCT | CAR INSURANCE
*THIS PROJECT WAS DEVELOPED AS A CONCEPT FOR AWARD SCHOOL 2023 SOCIAL CAMPAIGN BRIEF
A road trip like no other with Rollin' Relay - a collaborative, cross-country adventure, live-streamed on Instagram.
Featuring talent and everyday Aussies, Rollin' Relay demonstrates the power of community by inviting followers to physically drive the journey leg by leg in real-time.
Highlighting the flexibility of Rollin’s car insurance, allowing adding drivers on the fly.
Join us, share the wheel, and help drive the journey, as Rollin' Relay redefines the road trip through the landscapes of Australia.