I'm wildly ambitious about the work and pretty relaxed about the rest.

I grew up dancing before I grew up designing. Which means I've always understood creativity as something you feel before you execute. That instinct lives in everything I make.

I also came up through marketing before I came up through design. Which means I understand how brands actually work commercially, not just how they look. That background lives in how I approach every brief, whether I'm doing the strategy, the creative, or both.

I'm no stranger to being the only one in the room. As a proud Wiradjuri and Ngunnawal woman, my culture is my identity — it's taught me to listen deeper, question harder, and care more about who the work is really for.